• Senses – Affect people’s ability to assimilate certain kinds of information, as well as the way they respond to the content.
• Pace – The rate at which information should be assimilated.
• Dissemination – 1.) The amount of time it takes for information to be conveyed through a particular medium. 2.) The route it takes to get to the public.
Source: Silverblatt, A. 2008. Media Literacy. Westport, CT: Praeger Publishers.